For this metric, the algorithm looks for signs of subjective commentary (e.g., first person pronouns, unnecessary adverbs), as well as the emotional nature of selected words, and sees how prevalent they are for a given length of text. For example, some scored above 90%, while others scored below 50%.Īs part of each Factual Grade, The Factual measures how opinionated an article is using a sophisticated natural language processing algorithm, producing a score we call the Writing Tone. Like any news source, scores for articles from BBC varied widely based on factors like author expertise and cited evidence. Moreover, BBC’s larger than average workforce allows it to dedicate journalists to specific topics, leading to high author expertise. This is slightly above the average of 61.9% for all 240 news sources that we analyzed, placing BBC in the 63rd percentile of our dataset.īBC’s high journalistic standards and unique funding model explain these reliable scores. Over a dataset of 1,000 articles, BBC scored an average Factual Grade of 65.3%. To learn more about how we score articles, visit our How It Works page. The Factual uses this data to explore trends across the media ecosystem as well as to inform our daily newsletter. It does this by using a consistent and transparent rating algorithm to evaluate articles based on their sources, writing tone, author expertise, and publishing site, ultimately producing a grade between 0 and 100 for each article. The Factual identifies the most informative and least opinionated articles from thousands of sources across the political spectrum. What Is The Factual and How Does It Score Articles? To explore BBC’s reputation, The Factual asked two questions: how Factual is BBC and how biased is it? It is no surprise that such a large footprint and storied history faces some criticism. It has published award-winning documentaries, broadcasts in 28 different languages, and offers comprehensive radio, TV, and online services. The British Broadcasting Company (BBC) is the world’s oldest national broadcaster and the largest by number of employees.
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